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src=\"https:\u002F\u002Foss.articledatacenter.com\u002Fadc\u002Fmedia\u002F1e\u002Fadcimg_01kxn0mdhh6kj4xrhf2bqpa1mc.jpg\" alt=\"深圳地铁后海站广告示例\">\u003Cfigcaption>深圳地铁后海站广告示例\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cfigure>\u003Cimg src=\"https:\u002F\u002Foss.articledatacenter.com\u002Fadc\u002Fmedia\u002F99\u002Fadcimg_01kxn0mdhpj17n4p1ymecwxhs3.jpg\" alt=\"深圳地铁后海站广告示例\">\u003Cfigcaption>深圳地铁后海站广告示例\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>有网民批评，后海站周边有深圳湾万象城、海岸城等高级商场、商厦，呈现出深圳挤身国际先进城市的一面，但地铁站内这种饱和式广告投放，反予人粗野、低级的感觉，与地面的深圳湾核心片区形成高低级反差，为外籍乘客带来不佳体验。\u003C\u002Fp>\u003Ch2>官方回应与整改措施\u003C\u002Fh2>\u003Cp>深圳市地铁商业管理有限公司回应，近期已收到大量乘客针对地铁广告的同类投诉，也注意到了社交平台上的相关讨论，将虚心接纳公众提出的意见。工作人员透露，公司相关部门已于今天早上召开专项会议，目前正联合广告经营单位、投放客户沟通，在合法合理的范围内，优化广告投放方案，缓解当前部分广告给市民带来的视觉不适。\u003C\u002Fp>\u003Cfigure>\u003Cimg src=\"https:\u002F\u002Foss.articledatacenter.com\u002Fadc\u002Fmedia\u002F0b\u002Fadcimg_01kxn0mdhtspnrnaskt9z7cww4.jpg\" alt=\"深圳地铁广告整改示例\">\u003Cfigcaption>深圳地铁广告整改示例\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>深圳地铁微信公众号15日发文，称就部份车站的广告出现视觉冲击致歉，已启动整改，后海站大面积包柱画面已更新换画，换乘通道广告将于7-9月陆续下刊。岗厦北枢纽相关广告画面也将于本月启动更新优化，又指正在研究完善站内广告设置的管理细则。\u003C\u002Fp>\u003Ch2>网民批暴发户式审美\u003C\u002Fh2>\u003Cp>中山大学传播与设计学院教授冯原解释：「公众进入地铁站，从长廊走向扶梯，这是一个高度封闭、缺乏选择性的空间。」广告商正是看中了这种「无处可逃」的空间特质，受众在狭长、拥挤的地铁通道里，被迫交出视觉选择权，成为被强制投放的「靶子」。\u003C\u002Fp>\u003Cblockquote>冯原指，以认知科学角度分析，这种「硬塞式」的视觉「轰炸」，是对大众认知的一种底层算计：「人类大脑在漫长的进化中，对强烈的视觉刺激会产生最原始的情绪反应——要么趋近，要么逃避。」\u003C\u002Fblockquote>\u003Cp>冯原指，这类广告手法在商业曝光上是「高效」的，但品牌同时放弃了创意互动、情感共鸣等更高级的沟通方式，隐性消耗了公众在通勤路上的情绪价值。\u003C\u002Fp>\u003Cp>网民大有同感的指，「太刺眼了，看著难受 ，广告效果适得其反」、「审美霸凌」、「美育教育任重道远」、「触发逆反心理了」、「看看塘朗地铁站 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